PRIVACY POLICY

Effective Date: 15/3/2025

Thank you for playing our games! This Privacy Policy explains:

• The types of personal data we collect and why we collect it
• How we use your personal data
• The choices you have regarding your personal data

This Privacy Policy applies to Blazing Heart Studio’s games, websites, stores, and related services, collectively referred to as the “Service.” We may update this Privacy Policy periodically, and any changes will be posted on our official website. If we make any significant changes, we will notify you as required by law. Your continued use of the Service after any updates constitutes acceptance of the new Privacy Policy.

CONTACT US

If you have questions about data protection or need assistance regarding your personal data, please contact us via the in-game support features for a quicker response. Alternatively, you may contact us at:

Blazing Heart Studio
Email: info@blzheart.com

THE DATA WE COLLECT

The type of personal data we collect depends on the Services you use and the applicable laws. We collect data in the following ways:

1. Data You Provide Directly

• Contact information (such as email address)
• Player name, in-game ID, and password
• Profile information (such as profile picture, if applicable)
• Messages and content you submit (such as chat logs and player support tickets)
• Data provided for surveys, promotions, or competitions
• Payment details for purchases made in our store (collected by our payment service providers)

2. Data We Collect Automatically

• Game progress and account activity (including an internal player ID)
• IP address, device ID, and advertising ID
• Device details (e.g., operating system, browser type, language settings)
• Data from cookies and similar technologies
• Approximate location (inferred from your IP address)
• Gameplay behavior, interactions, and purchases

3. Data from Third-Party Partners

Advertising and analytics data (to improve Service and user experience)

Data from platforms (such as Google Play, Apple Game Center)

Data from social networking services (if linked with our Service)

Demographic data (such as approximate location based on IP address)

Fraud prevention data (such as payment verification data)

WHY DO WE COLLECT YOUR DATA

We use your data for the following purposes:

1. To Provide the Service

We process data necessary to:

• Create and manage user accounts
• Operate and improve our games
• Verify purchases and process payments
• Provide customer support
• Send service-related communications

2. To Improve User Experience

We collect data to:

• Develop and enhance our games
• Offer personalized content and recommendations
• Respond to player feedback and support requests

3. To Show Personalized Advertisements

We may use data to:

• Deliver relevant in-game ads
• Track user behavior to improve advertising quality
• Prevent ad fraud and repetitive ads

You can opt-out of personalized ads in your device settings or game settings.

4. To Ensure Fair Play and Security

We have a legitimate interest in processing data to:

Enforce our Terms of Service

Monitor and prevent fraudulent activity

Moderate player interactions and prevent misconduct

WHO CAN SEE YOUR DATA

We do not sell your personal data. However, we may share your data in the following cases:

• With Other Players: Social features allow other players to view your in-game profile and activity.
• With Service Providers: We work with vendors (e.g., cloud storage, analytics, customer support, ad networks) to provide our Services.
• With Authorities: If required by law or to prevent fraud and security risks.
• With Advertising and Social Media Partners: Some services may include features from third-party advertising and social media platforms. These partners process data under their respective privacy policies.

For a list of advertising partners and how to opt out, visit: [Insert Link]

INTERNATIONAL DATA TRANSFERS

As our Service is global, your data may be transferred internationally. We implement appropriate safeguards, such as EU Standard Contractual Clauses, to ensure compliance with data protection regulations.

YOUR RIGHTS AND OPTIONS

You have rights regarding your personal data, including:

• Accessing your data: Request a copy of your personal data.
• Correcting your data: Update inaccurate information.
• Deleting your data: Request account deletion.
• Opting out of ads: Adjust device settings to limit ad tracking.
• Managing email preferences: Unsubscribe from marketing emails.

To exercise these rights, contact us via the support feature in the game or at info@blzheart.com.

COOKIES AND SIMILAR TECHNOLOGIES

We use cookies and similar technologies for analytics, fraud prevention, and personalized advertising. You can manage cookies in your browser settings. Popular browsers with cookie settings include:

• Google Chrome
• Mozilla Firefox
• Microsoft Edge
• Apple Safari

For more details, visit: [Insert Cookie Policy Link]

HOW DO WE PROTECT YOUR DATA

Security Safeguards.

In order to help ensure a secure and safe player experience, we are continuously developing and implementing administrative, technical and physical security measures to protect your data from unauthorized access or against loss, misuse or alteration.

Data retention.

We retain your data for as long as your account is active or as needed to provide you the Service. We may for example periodically de-identify unused game accounts, and we may regularly review and de-identify unnecessary data.
Note that if you ask us to remove your personal data, we will retain your data as necessary for our legitimate business interests, such as to comply with our legal obligations, resolve disputes, and enforce our agreements.

CHILDREN

Protecting children’s privacy online is very important to us. Generally, our Services are not directed to children under 13 (or other age as required by local law), and the Services do not knowingly collect personal data from children, except as described in the following paragraph.

For games that are not directed at children but nonetheless may appeal to them, we take additional steps to limit access to these Services based on the player’s age. For these Services, when a player indicates they are under 13 (or the applicable age in their territory), we will limit their access to certain features, such as social media and chat features, as well as certain types of notification alerts. We also limit the processing of personal data to only what is necessary to support the internal operations of our Services.

Please note that for some of our Services we may use a higher age limit (such as 16) than described in the above two paragraphs. We do this to provide a safe game experience for our players and to protect Young Players.

If you are a parent or guardian and wish to review personal data collected from your child, or have that information modified or deleted, you may contact us as described above. If we become aware that a child has provided us with personal data contrary to the above, we will delete any personal data we have collected, unless we have a legal obligation to keep it, and terminate the child’s account and/or revert them to the underage experience, as applicable.